What’s a NOYN®?

A NOYN® is a premium assessment of the space north of your neck. Built on insights from more than 10,000 mindset evaluations of first-round picks, national champions, All-Stars, All-Pros, MVPs, Major Champions, and World No. 1 athletes, NOYN® identifies the psychological variables that truly matter. Take a NOYN® to see how your mindset compares to the highest performers in the world—and to use our algorithm to align your mental training with the way your brain actually works.

View Sample Report

Define

Define the specific, measurable areas of mental performance that matter. We call them mental clubs.

Compare

Compare your data to the NOYN® database of golf World No. 1s, major championship winners, and corporate CEOs.

Align

Use your data to identify the mental training skills to maximize
your unique brain.

Athletes at top universities and organizations have been assessed by North of Your Neck®, including…

A development program for your unique brain.

The North of Your Neck mobile app is your on-the-go personal guide to peak mental performance. Built for athletes and business professionals, our science-backed app helps you build confidence, manage stress, and sharpen focus using proven techniques in mindset training, visualization, and real-time coaching.

✅ Learn your mental superpower

✅ Watch videos on the mental skills that will work for you

✅ Chat with our handpicked research articles with AI to answer your performance questions

✅ Reflect and grow in your private journal

✅ Stay consistent with smart notifications

Whether you’re on the field or in the boardroom, your strongest asset is that space north of your neck.